Human-brain-and-hand-crafted websites for cool people with a pov who love quality and hate slop

I designed GFA's Strategic Vision deck. Starting with their draft in a Google Doc, I provided editorial feedback, image curation, and varied design options to talk the team through at each step. We ended with a visually engaging, 26-page artifact meant to guide the team for the next 5 years.

I love working with the GFA team. May they forever achieve every Strategic Vision of their dreams!

I built a site for Kiki's college essay coaching business, designed to look as literary, premium, and high-polish as her services and skills are.

I developed the core website of Rain, the stablecoin payments company, on Webflow. 30+ pages of payments fun, with a super talented team of creatives and designers led by Rain's Hilda Wong.

I designed and handcoded a professional portfolio site for Jedediah Magnusson: brilliant creative brand brain who was Employee #2 at NOBULL, helped scale the brand from 0 to 9 figures in revenue, and most importantly, is my dear and beloved friend.

I designed and developed the site for SF supper club MOSA, focusing on brand storytelling and creating an easily maintainable Events CMS for the brilliant, gutsy, and inimitable founder Angelina Hong and her team.

I designed and developed the brand and website for Dr. Francis Lovecchio's NY-based spine surgery practice: a site meant to be as elevated and elegant as it is research-based and rigorous.

I redesigned an outdated local daycare website for the best people you could ever meet. Crafted together at our dining table joyfully, over coffee and empanadas.

Not your typical life coach site, thoughtfully infused with writing and visuals that embody the soul of the coach. Ask her in particular about the pound cake.

I developed a fun and dynamic site Make The World Better, a Philly-based nonprofit revitalizing public spaces for community-based recreation, sports, and arts. Website design by the talented folks at Avenue West.

Chenxing Han is a brilliant author, scholar, and teacher of Buddhism and Asian American identity. In her site design and development, I solved for creating easily maintainable containers for Chenxing's prolific writing, projects, and books so that she could spend less time wrangling with her website updates and more time writing and creating.

A simple yet effective, hand-coded solopreneur website to birth Kyle Michelson's college essay coaching business.

The site ranked quickly in traditional and AI search, expanded inbound inquiries beyond word-of-mouth referrals, and led to mid five-figure revenue within the first 6 months of launch. Let's go Kyle!

I worked as a no-code product engineer to develop the polished beta of Forward for 300+ users. Forward was an app that connected early career job seekers with aligned non-tech job opportunities through a swipe matching system, match scoring, and thoughtful injections of AI assistance. (Sunset early 2026)

Product label design and custom Shopify development for a supplement brand. (Sunset early 2026)

In 2022, I built out brand marketing assets and sales collateral to support Wefunder's “community round” narrative era. Deliverables included Wefunder's first 22 case studies (where I interviewed founders ranging from Substack's CEO to a brewery owner in Appalachia), Wefunder's Fundraising Playbook, core landing pages, sales decks, and more.

I interviewed 25 Asian American founders and ghostwrote their personal stories of business success and failure for the organization Asian Hustle Network.